Shugarman Architecture acted in numerous capacities on this project, but primarily as the Owner Design Representative. In this capacity, Our team set all aesthetic design objectives, worked with design teams to develop and resolve schematic design, and liaised with senior Marriott design personnel to ensure final conformance to brand standards. We were also tasked with specific design exercises, including but not limited to:

•​​ The final design iterations of the 17,000 square foot Archetype fitness facility
• ​​Configuring the spa and pool amenities
•​​ All final FFE review and approvals
•​​ Main lobby lounge audio visual integration that exceeded brand standard
• ​​All art selection and procurement
• ​​Exterior façade development and signing• Targeted Value Engineering

As coordinating architect of ICE District, we also held the responsibility of ensuring the building and the interiors seamlessly integrated into the central ICE District streetscape and Plaza. The project was a tremendous success in terms of public endorsement and visitor experience. and the JW has assumed the leadership role in the Edmonton Premium market.

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